This Privacy Policy describes how KREAKTIVE LLC ("Company," "we," "us," or "our") collects, uses, and shares information in connection with FilterFive ("Service"). By using the Service, you agree to the collection and use of information as described in this policy.
1. Who We Are
FilterFive is operated by KREAKTIVE LLC. Email: info@filterfive.io
2. Information We Collect
We collect information in three categories:
2.1 Information from Business Subscribers
When you register for an account, we collect:
- Account Information: Email address, password (encrypted), business name
- Business Details: Google Business Profile link, business category
- Billing Information: Payment card details (processed securely by our payment processor)
2.2 Information About End Customers
When business subscribers submit customer information for review requests, we collect:
- Contact Information: Customer name, phone number, and optionally email address
- Message Data: Delivery status, timestamps, and engagement data (e.g., whether a link was clicked)
Important: We do not collect information directly from end customers. All customer data is provided to us by business subscribers who are responsible for obtaining appropriate consent.
2.3 Information Collected Automatically
When you use the Service, we automatically collect:
- Usage Data: Pages visited, features used, actions taken within the dashboard
- Device Information: Browser type, operating system, device identifiers
- Log Data: IP addresses, access times, referring URLs
We may use cookies and similar technologies to collect this information.
3. How We Use Information
We use collected information to:
- Provide the Service: Send SMS messages, track delivery, display analytics
- Manage Accounts: Process registrations, authenticate users, handle billing
- Improve the Service: Analyze usage patterns, fix bugs, develop new features
- Communicate: Send service announcements, respond to inquiries, provide support
- Ensure Compliance: Maintain consent records, honor opt-out requests, comply with legal obligations
- Protect Rights: Detect fraud, enforce our Terms of Service, protect against misuse
5. Data Retention
We retain information as follows:
| Data Type | Retention Period |
|---|---|
| Account information | Duration of account plus 30 days |
| Customer contact data | Duration of account plus 30 days |
| Message delivery records | 4 years (regulatory requirement) |
| Opt-out records | Indefinitely |
| Billing records | 7 years (tax/legal requirement) |
After the retention period, data is permanently deleted from our systems.
5.1 Account Cancellation
When you cancel your account:
- Your data is retained for 30 days in case you wish to reactivate
- After 30 days, all data is permanently deleted
- Certain records (opt-outs, billing) may be retained longer as required by law
6. Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption of data in transit (TLS/SSL)
- Encryption of passwords using industry-standard hashing
- Access controls limiting who can view data
- Regular security assessments
However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
7. Your Rights and Choices
7.1 Account Information
You can access, update, or delete your account information through your dashboard or by contacting us at info@filterfive.io.
7.2 Marketing Communications
We do not send marketing emails. All communications are transactional (account-related).
7.4 Data Export
Business subscribers may request an export of their data by contacting info@filterfive.io.
7.5 Data Deletion
Business subscribers may request deletion of their account and associated data by contacting info@filterfive.io. Deletion will be completed within 30 days, subject to legal retention requirements.
8. End Customer Rights
If you are an end customer who received an SMS through our Service:
8.1 Opt-Out
Reply STOP to any message to immediately stop receiving messages. You can also reply UNSUBSCRIBE, CANCEL, END, or QUIT.
8.2 Questions
Reply HELP to receive assistance information, or contact info@filterfive.io.
8.3 Data Requests
To request information about your data or request deletion, contact info@filterfive.io with:
- Your phone number
- The business that sent you a message (if known)
- Your request (access, deletion, etc.)
We will respond within 30 days.
9. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to Know: You can request information about what personal information we collect, use, and disclose.
- Right to Delete: You can request deletion of your personal information, subject to exceptions.
- Right to Opt-Out: We do not sell personal information, so this right does not apply.
- Non-Discrimination: We will not discriminate against you for exercising your rights.
To exercise these rights, contact info@filterfive.io.
10. International Users
FilterFive is operated from the United States. If you access the Service from outside the United States, your information will be transferred to and processed in the United States.
10.1 European Economic Area (EEA)
If you are in the EEA, our legal basis for processing personal information includes:
- Contract Performance: To provide the Service you requested
- Legitimate Interests: To improve and secure the Service
- Legal Compliance: To meet regulatory obligations
- Consent: Where you have provided consent
EEA residents have additional rights including access, rectification, erasure, restriction, portability, and objection. Contact info@filterfive.io to exercise these rights.
11. Children's Privacy
The Service is not intended for anyone under 18 years of age. We do not knowingly collect personal information from children. If we learn we have collected information from a child, we will delete it promptly.
12. Third-Party Links
The Service may contain links to third-party websites (such as Google Business Profile). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.
13. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date
- Sending an email notification for significant changes
Your continued use of the Service after changes constitutes acceptance of the updated policy.
14. Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at info@filterfive.io